Workshops
Get your team in the same room with the same picture.
Research and strategy only move the needle when your team actually uses them. Workshops bring the frameworks to your team live so the insight gets applied, not archived.
What it is
Experience Labs workshops are facilitated working sessions designed to get your marketing, sales, and leadership teams aligned around a shared understanding of your customer and their journey. Rather than delivering a report your team reads once, workshops apply the Market Journey Path framework directly to your market in real time, with your people in the room building the map together. The output isn't a document someone presents. It's a shared decision your team made together, which means it actually gets used.
When you need it
You might need this if…
- → Marketing, sales, and leadership describe your ideal customer differently in every meeting
- → You've had strategy delivered to you before: decks, reports, frameworks, and none of it stuck
- → Your team knows something is off with your targeting or messaging but can't agree on what
- → You're launching a new product, entering a new market, or repositioning and need the team aligned fast
- → You want to build internal capability, not just receive an external deliverable
- → You need a structured conversation that a strong facilitator can actually keep on track
What it looks like
Working with us
Pre-workshop preparation
Before the session, we review any existing customer data, personas, or research you have. We set the agenda, identify the key questions the session needs to answer, and brief any stakeholders who need context in advance.
Journey mapping session
We apply the Market Journey Path framework to your market live, mapping your customers across the four stages (Contented, Suffering, Waiting, Buying) and plotting your current marketing against where your customers actually are. This session typically surfaces significant gaps and produces real strategic decisions, not just documentation.
Buyer personas and messaging session
Using the journey map as the foundation, we build or validate your buyer personas in the room, grounded in how your customer experiences their problem rather than just who they are. We develop messaging examples for each stage of the journey your team can use immediately.
Session documentation and follow-through
Every session is documented. You receive a clean summary of decisions made, the journey map, personas, and messaging framework. We flag any open questions that need further research and recommend next steps.
What results look like
What you walk away with
- ✓ A team that has built the strategy together and is more likely to actually use it
- ✓ A journey map created in the room with real-time input from the people who know your customers best
- ✓ Validated or newly built buyer personas with stage-specific messaging your team wrote alongside us
- ✓ A clear list of decisions made, open questions, and recommended next steps
- ✓ An internal language and framework your team can reference going forward
How to get started
Book a discovery call.
We'll spend 30 minutes understanding where you are, whether this engagement is the right fit, and what the process would look like for your specific situation.
Book a Discovery Call